Case Study
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Case Study
Boosting Revenue and Engagement with Advanced Fraud Prevention
Client Overview
Setting the Standard for Global Research Excellence
A leading global provider of self-service market research solutions operates a vast panel of over 9 million respondents across 120+ markets. Leveraging a hybrid recruitment model, this provider combines direct panel recruitment with real-time sourcing through online publisher networks.
The panel supports a wide range of research projects, from surveys to in-depth interviews and product testing. As a trusted supplier for major data collection platforms, maintaining high conversion rates and ensuring a seamless respondent experience are critical to its success.
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Case Study
Challenge
The Hidden Cost of Duplication
Respondent confusion and wasted clicks were jeopardizing engagement and conversion rates.
As a primary sample provider for various platforms, the organization faced challenges with respondent duplication. When respondents were routed to surveys they had already accessed through other sources, they often experienced multiple redirects, leading to confusion and dissatisfaction.
This issue negatively impacted respondent experience, reduced engagement, and lowered conversion rates — all critical metrics for maintaining panel health and revenue. Many clients lacked integrated deduplication capabilities, which exacerbated the problem, leaving the organization in need of a proactive solution to streamline survey routing, optimize conversions, and protect the panel’s integrity.
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Solution
A Seamless Approach to Fraud Prevention
Implementing advanced tools to eliminate duplication and enhance the respondent experience.
To address these challenges, the organization adopted an advanced fraud prevention tool with deduplication capabilities. This solution uses cutting-edge technology to prevent respondents from being routed to surveys they have already encountered, eliminating duplication at the source.
The tool was seamlessly integrated into the panel management system, improving respondent experiences, reducing duplicate survey attempts, and optimizing engagement. Its immediate impact demonstrated the value of a robust, user-first fraud prevention strategy.
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Results
Saved Over 7.5 Million Clicks
Prevented millions of clicks from being sent to duplicate surveys, ensuring better respondent allocation and contributing significantly to increased revenue.
Improved Conversion Rates by 1.1%
Boosted conversion rates across all projects, resulting in measurable revenue growth and enhanced client satisfaction.
Enhanced Respondent Engagement and Retention
Delivered a smoother survey experience that increased respondent satisfaction, engagement, and long-term retention — vital metrics for sustaining a healthy panel.
Encouraged by this success, the organization has begun integrating additional fraud prevention tools, including real-time threat detection technology that uses digital fingerprinting to assess and block fraudulent respondents. This expansion aims to further enhance data quality and operational efficiency.
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Conclusion
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Case Study
Innovation as the Key to Sustained Growth
Proactive solutions drive higher-quality data, better engagement, and measurable business success.
Through the implementation of advanced fraud prevention tools, the organization successfully addressed duplication challenges, optimized respondent experiences, and significantly increased revenue.
This case demonstrates how investing in proactive fraud prevention strategies can not only protect the integrity of research panels but also drive substantial business growth by enhancing data quality, engagement, and retention.